How Microsoft Saved Apple (And Why They Did It)

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50th video of the Behind the Business Series.

Today Apple is the most profitable company in the world and it very recently became the first trillion-dollar publicly-traded company in America. And yet just two decades ago Apple was on the verge of bankruptcy; surprisingly, it wasn't Steve Jobs that saved them, but their biggest rival at the time: Microsoft.

Throughout the 1990s Microsoft was expanding aggressively, achieving a staggering 90% market share in the personal computer market. Apple, meanwhile, was in rapid decline: developers were making fewer and fewer applications for the Macintosh, while Apple's license for Microsoft Office was expiring. Things were looking grim, until at Apple's yearly conference, Steve Jobs made a very surprising announcement.

Steve Jobs announced Microsoft would be one of Apple's key strategic partners. Microsoft would invest $150 million into Apple in exchange for non-voting shares and in exchange would license Microsoft Office to Apple for another 5 years.

The audience reaction was mixed, but ultimately this proved to be the saving grace for Apple. Without this capital infusion from Microsoft, Apple would've gone bankrupt in less than 90 days. So why did Bill Gates do it? Why did he save Apple?

In truth, he wasn't doing it out of the kindness of his heart. Instead, he noticed the looming threat of anti-trust regulations. He knew the Department of Justice was getting ready to break up Microsoft on monopoly grounds, so he did his best to prop-up his competition. Essentially, he saved Apple to save Microsoft.

When the anti-trust threat had been resolved in 2001, Bill Gates sold his stake in Apple and moved on. Of course, as we now know today, Apple eclipsed Microsoft (and every other tech company) and Bill Gates' original $150 million stake would've been worth over $50 billion today. He missed out on quite some gains!

Under the kind patronage of Nagabhushanam Peddi, Dan Supernault, Samuel Patterson, James Gallagher & Brett Gmoser.

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http://skl.sh/polymatter3 - First 1,000 people get 2 months premium for 99 cents. (Sponsor) Patreon: https://www.patreon.com/polymatter Twitter: https://twitter.com/polymatters Discord: http://discord.me/polymatter Apple makes an astonishing amount of money but this presents an interesting challenge for the company and raises questions about what they should do with it all. *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. Credits Music is Weekend in Tattoine [Youtube Audio Library] Partially inspired but this wonderful article: http://www.asymco.com/2018/01/18/the-apple-cash-faq/ and https://www.aboveavalon.com/notes/2017/12/12/the-end-to-apples-cash-dilemma https://www.macstories.net/news/apple-q1-2018-results-88-3-billion-revenue-77-3-million-iphones-13-2-million-ipads-sold/ https://www.aboveavalon.com/notes/2017/8/15/apple-has-the-best-business-model-for-generating-cash https://www.irishtimes.com/business/apple-s-cash-mountain-how-it-avoids-tax-and-the-irish-link-1.3281734 http://www.businessinsider.com/how-much-money-big-companies-make-every-second-2017-12 http://www.everysecond.io/apple For the airline ticket, here’s where I found the price: http://i.imgur.com/ejen79H.png Fortune article is: http://fortune.com/2017/03/29/apple-ipad-2017/

1 лет назад
Playboy: How Hugh Hefner Built His Empire

Playboy: How Hugh Hefner Built His Empire

Build your next website with Squarespace; just visit this link and you'll get a free trial + 10% off your first order: http://squarespace.com/businesscasual Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 31st video of the Behind the Business Series. Playboy is an American men's lifestyle and entertainment magazine. History: it was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. Notable for its centerfolds of nude and semi-nude models (Playmates), Playboy played an important role in the sexual revolution and remains one of the world's best-known brands. Today it has grown into Playboy Enterprises, Inc., with a presence in nearly every medium. In addition to the flagship magazine in the United States, special nation-specific versions of Playboy are published worldwide. After a year-long removal of most nude photos in Playboy magazine, the March-April 2017 issue brought back nudity. The magazine generally reflects a liberal editorial stance, although it often interviews conservative celebrities. One of its most famous content categories was its interview section, where Playboy journalists interviewed various famous public figures. Under the kind patronage of Samuel Patterson.

1 лет назад
How One Fire Set Humanity Back 1,000 Years...

How One Fire Set Humanity Back 1,000 Years...

JOIN The PRIVATE Thoughty2 Club & Get Exclusive Perks! http://bit.ly/t2club SUBSCRIBE - New Video Every Two Weeks http://bit.ly/thoughty2 Thoughty2 Merchandise: https://shop.thoughty2.com/ Thoughty2 Facebook: http://bit.ly/thoughtyfb Thoughty2 Instagram: http://bit.ly/t2insta

6 месяцев назад
How Tata Built India: Two Centuries of Indian Business

How Tata Built India: Two Centuries of Indian Business

The first 500 people to use this link will get a 2-month free trial of Skillshare: http://skl.sh/businesscasual11 Use it to watch the new class I just released on Skillshare on how stocks work (sequel to my first class): http://skl.sh/stocks101 Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC's subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 55th video of the Behind the Business Series. #tata #india Under the kind patronage of Nagabhushanam Peddi, James Gallagher & Brett Gmoser.

4 месяцев назад
What Was the Biggest Company in History? - $7.9 Trillion!

What Was the Biggest Company in History? - $7.9 Trillion!

In this video we word's richest company in history, the VOC or Duch East India Company. Subscribe here: https://goo.gl/9FS8uF Check out the previous episode: Become a Patron!: https://www.patreon.com/ColdFusion_TV CF Bitcoin address: 13SjyCXPB9o3iN4LitYQ2wYKeqYTShPub8 Hi, welcome to ColdFusion (formerly known as ColdfusTion). Experience the cutting edge of the world around us in a fun relaxed atmosphere. Sources: https://www.businessinsider.com/rise-and-fall-of-united-east-india-2013-11?IR=T https://www.herodote.net/20_mars_1602-evenement-16020320.php https://www.rijksmuseum.nl/en/rijksstudio/timeline-dutch-history/1602-trade-with-the-east-voc http://museum.wa.gov.au/explore/dirk-hartog/voc-united-dutch-east-india-company https://fee.org/articles/tulip-mania-not-a-myth/ http://www.visualcapitalist.com/most-valuable-companies-all-time/ http://www.ecology.com/population-estimates-year-2050/ http://www.thebubblebubble.com/tulip-mania/ https://www.britannica.com/topic/Dutch-East-India-Company https://en.wikipedia.org/wiki/First_Anglo-Dutch_War https://en.wikipedia.org/wiki/South_Sea_Company https://www.investopedia.com/features/crashes/crashes2.asp https://en.wikipedia.org/wiki/Mississippi_Company#The_Mississippi_Bubble //Soundtrack// **coming soon** » Google + | http://www.google.com/+coldfustion » Facebook | https://www.facebook.com/ColdFusionTV » My music | http://burnwater.bandcamp.com or » http://www.soundcloud.com/burnwater » https://www.patreon.com/ColdFusion_TV » Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide » Twitter | @ColdFusion_TV

6 месяцев назад
The Rise of EA ... And Where It Went Wrong

The Rise of EA ... And Where It Went Wrong

You can build a world-class website for dirt cheap with Squarespace; just visit this link and you'll get a free trial + 10% off on your first order: http://squarespace.com/businesscasual Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 26th video of the Behind the Business Series. Electronic Arts is an American video game company founded in 1982 by Trip Hawkins. EA was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. Electronic Arts develops, markets, publishes, and distributes video games for game consoles, personal computers, mobile phones, and tablets . EA develops and publishes games primarily under the Battlefield, Mass Effect, Need for Speed, The Sims, and Plants v. Zombies brands; and license games from others, such as FIFA, Madden NFL, and Star Wars, as well as publishes and distributes games developed by third parties. EA markets and sells its games and services through digital distribution channels, as well as through retail channels, such as mass market retailers, electronics specialty stores, and game software specialty stores. Under the kind patronage of Samuel Patterson.

2 лет назад
Tesla Before Elon: The Untold Story

Tesla Before Elon: The Untold Story

Make sure to check out and subscribe to SideQuest: https://www.youtube.com/channel/UCVVuMYbE98poTzS5Ohmz2DA Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 38th video of the Behind the Business Series. A popular myth on the internet is that Elon Musk created Tesla. While he was instrumental to the company's success, the founding of Tesla is a largely unknown, yet fascinating story! Tesla was the brainchild of Martin Eberhard and Marc Tarpenning, who created the first Tesla Roadster model and subsequently invited Elon Musk to an early funding round for the company. Eventually, a personal conflict resulted in the co-founders leaving, with Elon Musk taking the center stage in the company since then. Under the kind patronage of Dan Supernault and Samuel Patterson.

1 лет назад
How Pepsi Won the USSR ... And Then Almost Lost Everything

How Pepsi Won the USSR ... And Then Almost Lost Everything

The first 500 people to use this link will get a 2-month free trial of Skillshare. Learn how to make parallax videos like I do or how to start your own company: http://skl.sh/businesscasual6 Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC's subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 43rd video of the Behind the Business Series. For half a century the USSR was America's greatest rival ... and yet one American company was able to capture the heart and wallets of the Soviet Union: Pepsi. Starting with an ambitious exhibition after Khrushchev's rise to power, Pepsi was able to negotiate a strategic trading deal with the USSR: Pepsi would sell their product in exchange for Stolichnaya vodka, which they could sell back home in America. With trade becoming more lucrative, Pepsi's barter became increasingly ambitious: at one point they traded over a dozen submarines and were in the process of exchanging a fleet of oil tankers, but then the Soviet Union collapsed. In a frantic scramble to secure their assets, which were now scattered across a dozen countries, Pepsi lost their footing. Coca Cola, on the other hand, stood poised to overtake their rival. The fall of the USSR was a great opportunity for them, and over the course of a single decade Coca Cola entered Russia and became the number 1 cola in the country. Under the kind patronage of Nagabhushanam Peddi, Dan Supernault, Samuel Patterson, James Gallagher, Brett Gmoser & Roman Badalyan.

9 месяцев назад
Trump: the Real Estate Empire Behind the President

Trump: the Real Estate Empire Behind the President

Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Fifteenth video of the Behind the Business Series. The Trump Organization is an American privately owned international conglomerate based in Trump Tower in Midtown Manhattan, New York City. It comprises the business ventures and investments of Donald Trump. From 1971 to 2017, Trump ran the company as chairman and president. The Trump Organization has interests in real estate development, investing, brokerage, sales and marketing, and property management. The company owns, operates, invests, and develops residential real estate, hotels, resorts, residential towers, and golf courses in different countries, as well as owning several hundred thousand square feet of prime Manhattan real estate.

2 лет назад