How Microsoft Saved Apple (And Why They Did It)

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50th video of the Behind the Business Series.

Today Apple is the most profitable company in the world and it very recently became the first trillion-dollar publicly-traded company in America. And yet just two decades ago Apple was on the verge of bankruptcy; surprisingly, it wasn't Steve Jobs that saved them, but their biggest rival at the time: Microsoft.

Throughout the 1990s Microsoft was expanding aggressively, achieving a staggering 90% market share in the personal computer market. Apple, meanwhile, was in rapid decline: developers were making fewer and fewer applications for the Macintosh, while Apple's license for Microsoft Office was expiring. Things were looking grim, until at Apple's yearly conference, Steve Jobs made a very surprising announcement.

Steve Jobs announced Microsoft would be one of Apple's key strategic partners. Microsoft would invest $150 million into Apple in exchange for non-voting shares and in exchange would license Microsoft Office to Apple for another 5 years.

The audience reaction was mixed, but ultimately this proved to be the saving grace for Apple. Without this capital infusion from Microsoft, Apple would've gone bankrupt in less than 90 days. So why did Bill Gates do it? Why did he save Apple?

In truth, he wasn't doing it out of the kindness of his heart. Instead, he noticed the looming threat of anti-trust regulations. He knew the Department of Justice was getting ready to break up Microsoft on monopoly grounds, so he did his best to prop-up his competition. Essentially, he saved Apple to save Microsoft.

When the anti-trust threat had been resolved in 2001, Bill Gates sold his stake in Apple and moved on. Of course, as we now know today, Apple eclipsed Microsoft (and every other tech company) and Bill Gates' original $150 million stake would've been worth over $50 billion today. He missed out on quite some gains!

Under the kind patronage of Nagabhushanam Peddi, Dan Supernault, Samuel Patterson, James Gallagher & Brett Gmoser.

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Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 20th video of the Behind the Business Series. Intel is an American multinational corporation and technology company that was founded by Gordon Moore (of Moore's law fame) and Robert Noyce. It is the world's largest and highest valued semiconductor chip makers based on revenue, and is the inventor of the x86 series of microprocessors: the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communications and computing.

2 лет назад
How Buffett Did It: Building Berkshire Hathaway

How Buffett Did It: Building Berkshire Hathaway

The first 500 people to use this link will get a 2-month free trial of Skillshare: http://skl.sh/businesscasual7 Use it to watch my new class on how the stock market works: http://skl.sh/investing-101 Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC's subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 47th video of the Behind the Business Series. For most of you, Warren Buffett needs no introduction: his track record speaks for itself. What makes Buffett unique among the world's richest men is that he made his fortune not by innovating in the tech industry or by inheriting billions, but by making successful stock picks for over half a century. Despite his immense fortune, Buffett retains the humbleness of his upbringing. Born right at the start of the Great Depression, Warren saw the great poverty of the 1930s firsthand. He was lucky enough to be born to a congressman, Howard Buffett, who could provide for his family despite the crisis. Nevertheless, Buffett learned to value money from an early age. In school his love of math and thriftiness naturally led to entrepreneurial ambitions. He sold Coca Cola to his fellow students, bought and operated pinball machines and eventually bought an entire farm to rent out. After graduating university he went to work for his favorite teacher, Benjamin Graham, the father of value investing. Using Graham's teachings, Buffett made many successful stock picks and outperformed the stock market by a factor of 4. Ironically, Warren's only bad investment was purchasing Berkshire Hathaway itself, which at the time was a struggling textile company. Buffett bought Berkshire just to fire its CEO and later regretted the move; indeed, he sold the company's textile business later on and used it purely as an investment vehicle. Today, Berkshire Hathaway is the world's largest conglomerate and Buffett is one of the richest men alive thanks to it. Under the kind patronage of Nagabhushanam Peddi, Dan Supernault, Samuel Patterson, James Gallagher, Brett Gmoser & Roman Badalyan.

4 месяцев назад
Netflix: How a $40 Late Fee Revolutionized Television

Netflix: How a $40 Late Fee Revolutionized Television

Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Thirteenth video of the Behind the Business Series. Netflix, Inc. is an American entertainment company founded on August 29, 1997, in Scotts Valley, California, by Reed Hastings and Marc Randolph. In 1998, about a year after Netflix's founding, the company grew by starting in the DVD by mail business. In 2007, Netflix expanded its business with the introduction of streaming media, while retaining the DVD and Blu-ray rental service. Netflix entered the content-production industry in 2013, debuting its first series, House of Cards. It has greatly expanded the production of both film and television series since then, offering "Netflix Original" content through its online library of films and television. Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel. In January 2017, Netflix reported having over 93 million subscribers worldwide, including more than 49 million in the United States.

2 лет назад
Red Bull: The Real Story Behind the Can

Red Bull: The Real Story Behind the Can

Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Twelfth video of the Behind the Business Series. Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world. Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur". The Red Bull company slogan was "Red Bull gives you wings", prior to a class action lawsuit related to the benefits of the drink in 2014. The product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Flying Bulls [actually owned by Dietrich Mateschitz], RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.

2 лет назад
The Rise of Nike: How One Man Built a Billion-Dollar Brand

The Rise of Nike: How One Man Built a Billion-Dollar Brand

Use this link to get a free copy of Phil Knight's awesome biography from Audible, alongside a free trial: http://audible.com/businesscasual (or SMS "businesscasual" to 500500) Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC's subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 54th video of the Behind the Business Series. #nike #swoosh Under the kind patronage of Nagabhushanam Peddi & James Gallagher.

1 месяцев назад
You are fluent in this language (and don't even know it) | Christoph Niemann

You are fluent in this language (and don't even know it) | Christoph Niemann

Without realizing it, we're fluent in the language of pictures, says illustrator Christoph Niemann. In a charming talk packed with witty, whimsical drawings, Niemann takes us on a hilarious visual tour that shows how artists tap into our emotions and minds -- all without words. Check out more TED Talks: http://www.ted.com The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: http://www.twitter.com/TEDTalks Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: https://www.youtube.com/TED

4 месяцев назад
The Truth About Aldi's Really Low Prices

The Truth About Aldi's Really Low Prices

If you're new, Subscribe! → http://bit.ly/Subscribe-to-Mashed If you've ever shopped at Aldi, you know they save you money. Lots of money. Their legions of fans will attest to the fact that they're not selling cheap, inferior products — so how do they get those prices so low? It turns out there are a ton of ways Aldi got creative with cutting costs so they can pass those savings on to you. Let's break down how they really do it… Prime time | 0:20 Taking the air out | 0:54 Help us out | 1:28 They spend extra upfront | 1:58 Just the essentials | 2:33 Private label | 3:31 Produce and perishables | 3:58 Just in time, just enough | 4:39 Stocking shelves the easy way | 5:17 Do you work here? | 5:54 Energy efficiency | 6:42 BYO Bag | 7:16 Read more here → http://www.mashed.com/91780/aldi-gets-prices-low/ Website → http://www.mashed.com/ Like us → https://www.facebook.com/MashedFood/ Instagram → https://www.instagram.com/mashedfood/ Pinterest → https://www.pinterest.com/mashedfood/ Mashed is the ultimate destination for food lovers. Whether you're just learning how to cook or ready to take your kitchen skills to the next level, Mashed has all the tips and tricks you'll ever need to be a chef… Or at least enough hacks to help you fake it til you make it. We’ve got your back at every step, from grocery shopping smarts to serving a perfectly prepared dish. Would you rather eat out than whip it up yourself? Mashed has all the info you’ll need for that, too — from the best and worst foods to order at your favorite restaurants, to what today’s most popular chefs really have up their sleeves. No matter what kind of foodie you are, Mashed has your recipe for success.

7 месяцев назад
Is Microsoft Actually More Successful Than Apple? Microsoft vs Apple - Tech Company Comparison

Is Microsoft Actually More Successful Than Apple? Microsoft vs Apple - Tech Company Comparison

The first 1,000 people to sign up to Skillshare will get their first 2 months for free: https://skl.sh/infographics32 Microsoft and Apple- both these tech giants brought computers to the fingertips of people all around the world. Both got their start around the same time and both became iconic worldwide brands in a short period of time. Both diversified in different directions yet still competed fiercely for market share. But who delivers the better products? And who, out of these two, are the more user friendly and globally compatible? Which of these two giants is the biggest, the best, the fairest, and ultimately superior? They both have their own pros and cons for sure, and as we will see in Today’s episode of the Infographics Show they each have their own brilliant histories. Let’s have a look at these two tech giants in today’s show – Microsoft Vs Apple. SUBSCRIBE TO US -► http://bit.ly/TheInfographicsShow -------------------------------------------------------------------------- WEBSITE (SUGGEST A TOPIC): http://theinfographicsshow.com SUPPORT US: Patreon.......► https://www.patreon.com/theinfographicsshow SOCIAL: Twitter........► https://twitter.com/TheInfoShow Subreddit...► http://reddit.com/r/TheInfographicsShow -------------------------------------------------------------------------- Sources for this episode: https://pastebin.com/D83bBrGh

3 месяцев назад
The Rise of EA ... And Where It Went Wrong

The Rise of EA ... And Where It Went Wrong

You can build a world-class website for dirt cheap with Squarespace; just visit this link and you'll get a free trial + 10% off on your first order: http://squarespace.com/businesscasual Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 26th video of the Behind the Business Series. Electronic Arts is an American video game company founded in 1982 by Trip Hawkins. EA was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. Electronic Arts develops, markets, publishes, and distributes video games for game consoles, personal computers, mobile phones, and tablets . EA develops and publishes games primarily under the Battlefield, Mass Effect, Need for Speed, The Sims, and Plants v. Zombies brands; and license games from others, such as FIFA, Madden NFL, and Star Wars, as well as publishes and distributes games developed by third parties. EA markets and sells its games and services through digital distribution channels, as well as through retail channels, such as mass market retailers, electronics specialty stores, and game software specialty stores. Under the kind patronage of Samuel Patterson.

1 лет назад
Playboy: How Hugh Hefner Built His Empire

Playboy: How Hugh Hefner Built His Empire

Build your next website with Squarespace; just visit this link and you'll get a free trial + 10% off your first order: http://squarespace.com/businesscasual Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 31st video of the Behind the Business Series. Playboy is an American men's lifestyle and entertainment magazine. History: it was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. Notable for its centerfolds of nude and semi-nude models (Playmates), Playboy played an important role in the sexual revolution and remains one of the world's best-known brands. Today it has grown into Playboy Enterprises, Inc., with a presence in nearly every medium. In addition to the flagship magazine in the United States, special nation-specific versions of Playboy are published worldwide. After a year-long removal of most nude photos in Playboy magazine, the March-April 2017 issue brought back nudity. The magazine generally reflects a liberal editorial stance, although it often interviews conservative celebrities. One of its most famous content categories was its interview section, where Playboy journalists interviewed various famous public figures. Under the kind patronage of Samuel Patterson.

1 лет назад
As Seen On TV EGG Gizmos TESTED!

As Seen On TV EGG Gizmos TESTED!

We test interesting "AS SEEN ON TV" Egg Gizmos and Gadgets to find out what's worth the money! Links To All Products Used (below): • Egglettes: https://amzn.to/2tHKXAK • Easy Eggwich: https://amzn.to/2KlUckh • Eggstractor: https://amzn.to/2lNbjwY • Clever Cracker: https://amzn.to/2KnEOUQ --More As Seen On TV TESTED-- • Cleaning Gadgets: https://youtu.be/PdcM-BJhx0Q • Home Organizers: https://www.youtube.com/watch?v=Xr9zZg-bC8g&index=2&t=0s&list=PLrIRP14xXUYDyaudD5ASowRws7obfx1ES • Car Devices: https://www.youtube.com/watch?v=Almv77VBecc&index=3&t=0s&list=PLrIRP14xXUYDyaudD5ASowRws7obfx1ES • Pest Control Gadgets: https://www.youtube.com/watch?v=YqBjtqtuyss&index=4&t=0s&list=PLrIRP14xXUYDyaudD5ASowRws7obfx1ES • Egg Gizmos: https://www.youtube.com/watch?v=vxsEmETNyi8&index=5&t=0s&list=PLrIRP14xXUYDyaudD5ASowRws7obfx1ES • Bathroom Gadgets: https://www.youtube.com/watch?v=OjpT7OvpiMs&index=6&t=0s&list=PLrIRP14xXUYDyaudD5ASowRws7obfx1ES • Kitchen Tools: https://www.youtube.com/watch?v=xpYqvrYy-xw&index=7&t=0s&list=PLrIRP14xXUYDyaudD5ASowRws7obfx1ES • DIY Versions of TV Products: https://www.youtube.com/watch?v=JK_Jg9X27Xk&index=8&t=0s&list=PLrIRP14xXUYDyaudD5ASowRws7obfx1ES #AsSeenOnTVTESTS #HouseholdHacker

5 месяцев назад
Bill Gates interview: How the world will change by 2030

Bill Gates interview: How the world will change by 2030

The Verge sat down with Bill Gates to talk about his ambitious vision for improving the lives of the poor through technology. It just so happens that The Verge exists to explore that kind of change — which is why Bill Gates will be The Verge’s first ever guest editor in February. Subscribe: http://goo.gl/G5RXGs Read more: http://theverge.com/e/7634538 Check out our full video catalog: http://goo.gl/lfcGfq Visit our playlists: http://goo.gl/94XbKx Like The Verge on Facebook: http://goo.gl/2P1aGc Follow on Twitter: http://goo.gl/XTWX61 Follow on Instagram: http://goo.gl/7ZeLvX Read More: http://www.theverge.com

4 лет назад