#Jordan #Nike #Jumpman
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Sneakers are one of America’s biggest contributions to the world of fashion, right up there with blue jeans and baseball caps, and they’ve never been bigger than they are right now. In fact, today sneakers might just be the ultimate fashion statement. Late New York Times fashion photographer Bill Cunningham certainly thought so. He once said, “the young men’s sneakers are what the elaborate handbags were to women [at the turn of this] century, when the all-important handbag was THE statement.”
But of course, sneakers aren’t fashion statements. They’re also a multi-BILLION dollar global industry. And no single person on earth profits MORE from this industry than the greatest basketball player who ever lived: Michael Jordan.
How much money are we talking about?
It’s estimated that Nike and it’s Air Jordan brand combined to sell over 3 BILLION dollars worth of basketball shoes in 2017.
Michael Jordan’s cut, as the guy whose logo is on every pair? A cool 100 MILLION dollars.
Of course, a lot of people would trade places with Michael Jordan in a heartbeat. But not EVERYBODY. There’s actually a dark, unseemly underbelly to Jordan’s vast wealth. And a lot of people resent him for it.
Over the years, Air Jordan sneakers have been at the center of NUMEROUS riots, robberies, assaults, and MURDERS. Jordan’s critics accuse the basketball legend of exploiting poor kids from the inner city, watching them KILL each other for his shoes while HE smokes expensive cigars on his yacht.
MJ’s biggest critic? Former NBA All-Star Stephon Marbury. In fact, for over 10 years, Marbury’s mission in life has been to TOPPLE Jordan’s sneaker empire.
Today we’re going to take a look at Marbury’s quest to take down Air Jordans. But to do that, we’ve got to understand the PROBLEM with Jordans. And to do THAT, we’ve going to start all the way back at the very beginning.
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All images licensed through GettyImages
Host: Mike Cantalupo
Editor: Kyle McCormick
Writer: John Grimaud
4 недель назад